The state of Alaska is keeping a close eye on stores in cruise ports that are targeting passengers with misleading sales tactics.
Two jewelry stores in Juneau are at the heart of the matter, since they often advertised deep discounts and “blowout sales,” when the items didn’t even have a ‘regular price.’ According to Alaska’s assistant attorney general, that type of advertising is deceptive and illegal.
“Sometimes stores will do what essentially becomes a continuous sale,” says Cynthia Drinkwater “If something is always on sale, then the sale price is the regular price.”
One of culprits with stores in Juneau, Skagway and Ketchikan has already agreed to a $50,000 fine.
As always, if you plan on making a major purchase abroad, make sure you do your homework ahead of time to ensure you’re getting a good deal. Also, make sure you’re dealing with a reputable retailer – the ship can normally point you in the right direction. And remember, if it seems too good to be true, it probably is. Happy shopping!