Will Norwegian Epic Entertainment Model Go Industry Wide?

BlueManGroupNCLEpicNorwegian Cruise Line describes their newest entertainment lineup as “revolutionary,” a surprisingly true statement. We’re surprised that it’s taken anyone in the industry this long to ask themselves “could our entertainment stack up against acts in New York City and Vegas?” NCL asked that question, and booked headlining act Blue Man Group not just for one or two theme cruises or the inaugural run, but for their headlining entertainment this season aboard their newest ship, Epic.

If anyone has come close to doing something similar, it would be Royal Caribbean. RCL’s Oasis of the Seas has a running production of Hairspray that casted in London, Los Angeles, Chicago, and New York City. While I can appreciate a good musical, if I was cruising with my entire family and the two venues were put to a vote, it would likely come to a 5-1 majority favoring Blue Man Group on Epic.

RCL’s Allure of the Seas debuting later this year, inked a deal with DreamWorks to bring characters like Shrek on board, and even though you can make the case that the movies and characters can have appeal to an older audience, there are lots of folks who may prefer to have breakfast without the possibility of being approached by an 8 foot tall green ogre.

Some cruise lines like Carnival are still running musical revue shows with OK dancers with one or two featured performers. Sure it beats sitting in your room, but acts like this would never stand on their own if they were on land and in a city with hundreds of other options.

Acts like Blue Man Group do come at a higher cost to the cruise lines, though. Carnival would probably contend that for an extra few hundred bucks per passenger, they could book expensive entertainment as well – but providing an affordable experience for families is a higher priority.

As more mega-ships roll out, expect to see more recognizable names and acts on board for more than just a few inaugural sailings. Booking based on the on-board entertainment as it relates to your party, rather than just how big/new/shiny the ship is, will help guarantee everyone a good time.

2 thoughts on “Will Norwegian Epic Entertainment Model Go Industry Wide?”

  1. I welcome the “new and improved” entertainment options. The typical production shows are usually OK, but nothing more. I find myself giving the performers points for trying hard. I appreciate their efforts, but the shows would never make it on land.

Leave a Reply

Your email address will not be published.