Royal Caribbean and DreamWorks Animation have inked a deal that will bring characters like Shrek and Donkey to the high seas.
RCL, the world’s second largest cruise line, will debut the DreamWorks entertainment on their Allure of the Seas ship set to debut this December.
“Royal Caribbean and DreamWorks Animation share many of the same philosophies when it comes to high-quality family entertainment, so there is quite a lot of synergy going into this strategic alliance,” Royal Caribbean president and CEO Adam Goldstein told USA TODAY. “We are constantly striving to offer dynamic and engaging programming onboard our ships and couldn’t think of a better brand than DreamWorks Animation to help take it to the next level.”
In addition to the characters interacting with passengers, new 3-D movie theaters will be constructed and activities and events will revolve around movies like Shrek, Madagascar, Kung Fu Panda, and How to Train Your Dragon.
The entertainment will be great for kids, but will its presence overwhelm the tranquility that many cruise-goers are after? Only time will tell!