Talk to anyone in social media and they’ll say online video is where you need to be. They’ll then tell you it needs to be original, and it needs to be interesting – i.e. something that people actually want to watch (not just a commercial). Some companies are going so far as to produce original miniseries focused around their product – Royal Caribbean is now among them.
The series of webisodes Royal Caribbean is having produced will be called “Ocean Views,” and will be available starting March 14 on the company’s website and YouTube channel.
Some well known actors will be staring in the series, including James Brolin, who will act and direct a video called “Royal Reunion,” which also stars Dean Cain and Amy Yasbeck.
Jenny McCarthy will direct and act in another video, “The Allure of Love,” which will have more of a comedic tone and will take place on Allure of the Seas.
What do you think of this type of production? Will you watch them? Do you think it will spur excitement around Royal Caribbean and their new ships?
Jenny McCarthy is interviewed about her experience below.