Hawaii Cruise Cutback

Norwegian Cruise Lines is moving a cruise ship from Hawaii to Europe. The Pride of Hawaii will start showing its pride on the other side of the globe when it leaves Hawaii in late January. Pride must be a limited commodity, as the ship will be renamed Norwegian Jade. The ship will have a casino added, and will replace the current tropical flowers hull artwork with a new design.

Two other NCL cruise ships, Pride of Aloha and Pride of America, will remain in Hawaii. NCL saw 2006 revenue jump from $1.6 billion to $2 billion, but the cruise line swung from a $16 million profit to a $130 million loss. Clearly, the line hopes that they’ll be able to improve the profitability of their Hawaiian operation by cutting back on capacity in the market.

The Pride of Hawaii’s stay in that state was quite short – the cruise ship only moved there last summer. (From the Seattle Times.)

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